Business Strategy and
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Summary of this seminar Brief overview of this training
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Brief Overview
This is a unique hands on, action packed workshop designed to help you custom design your business strategy so you profit and thrive through the recession.
This training is presented in a 2 day boot camp style format with four 90-minute modules each day. 15 minute breaks are given in between each module and a 1 hour lunch break is also included.
Module 1 is a strategic primer. We'll delve into the nature of the threats facing your business and your specific industry and what can be done about them. You'll identify the opportunities that the recession makes available and how to exploit them as well.
We'll examine your value chain, your competitive advantage,and your USP (unique sales proposition). Several strategic methods for adapting your existing business structure to ensure profitability throughout the recession will be introduced.
Module's 2 and 3 are a hands on workshop for designing your own recession busting profit plan. In these sessions you will create several initiatives to test out in the real world after the training.
Marketing mix variations, product structure and size, pricing, offers and even new target markets will be examined. Cost cutting measures will be covered along with special recession oriented sales techniques for creating new business and keeping customers.
In module 4, you'll put the initiatives from the previous 2 modules into a definite plan and create a series of low cost tests and experiments to do after the seminar, so you can determine out in the real world which new strategies and approaches will work best for you and your business.
Sign In
9:30am - 10:00am - Each Day
Day 1
A Strategic Primer - Opportunities and Threats
In this module we'll delve into the nature of the threats facing your business today and what can be done about them.
You'll also clearly identify the opportunities that the recession makes available in your industry and how to exploit them to maximize profitability. There ARE opportunities for beating the recession.
Clarify the key success factors in your industry and what it's going to take to win over the next few years. Plus:
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Identify the new opportunities and threats in your industry Determine how you'll compete in the recession - by price, by differentiation or through a combination of both Learn the 5 forces that determine industry profitability and how to use them Discover why some companies are profiting during the recession and how to use what they're doing to succeed in your industry Learn the 8 strategic mistakes numerous companies made that caused them to fail in the face of the recession, and how to avoid those mistakes Practice thinking strategically in a relaxed and creative environment - away from distractions and interruptions Learn the 10 core rules of strategic success and how to apply them in challenging economic times
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Recession Busting Creative Strategy Session
Part I
Design your new recession busting strategies in this creative strategy workshop. In part 1, you'll examine your markets, marketing, products, pricing, packaging, offers, position, sales approach, and your unique value proposition - and how they might be modified so as to thrive through the recession.
You'll also clarify your KFS's. Those are the Key Factors for Success in your industry. Knowledge of your KFS's is critical for knowing how to beat the recession and begin thriving as you gain and sustain a competitive advantage.
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Structure a new value proposition or strengthen your existing one - given new market realities Configure your new value chain Examine new customer needs in your industry and how to fulfil them better than your competition using your unquiet strengths Determine the secret of success in your industry and clarify your KFS's - Key Factors for Success Map out a more detailed understanding of customers and competition to identify the functions that are critical for success in your industry. Improve your cost effectiveness with specific cost cutting and positive cash flow techniques |
Day 2
Recession Busting Creative Strategy Session
part II
In this section you'll continue creating your new recession busting plan.
This module will help you finalize your plan so you have a set of powerful strategies that will work for you and your business.
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Decide exactly how your business must change in order to thrive during the recession Determine which strategies will help you embody the Key Factors for Success in your industry Map out new methods to maintain positive cash flow, and decide which cost cutting methods to use Make key strategic decisions related to the direction of your business, scope of business domain, pricing, competitive strategy and positioning |
Designing Your Tests and Your New Plan
In this session you'll create your own set of new initiatives to follow up on and test out after the seminar.
In strategic marketing, TESTING is an essential. The tests we will help you design in this module are low-cost and no-cost ways to determine, by actual customer response, if a new offer, price, package, sales approach etc.. works.
Testing proves the effectiveness of a new strategy or approach.
In testing, it is only the customer's response that matters. If they respond in a way that is more profitable than the existing method being used - then the test worked.
Split tests and Beta tests are the two most common types of tests. But you'll learn several other ways of testing in this module.
Using the insights from the two previous creative strategy sessions we'll guide you step by step through the process of setting up your new plan and a series of low cost tests for you to conduct after this training.
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Decide which new strategies you want to test out Create the criteria for success of each test you'll use so you know if it's worth keeping or not Decide what new sales and marketing approaches to test Design split tests, industry tests and strategy tests, and determine which one's are most critical Write out your new recession busting strategic plan in a brief but usable form |
Implementation
The final module of this seminar is devoted to putting the final touches on your new strategic plan.
The specific low cost 'tests' and experiments you'll do after the training will be scheduled and clarified so you know exactly what to do to implement your new recession busting plan.
Your Instructor
Your instructor is an expert in strategic management and competitive strategy and is one of our hand picked trainers at DenverSeminars.com.
When, Where and How Much
When
10:00am - 5:00pm each day
Where
Denver Colorado - Our workshop facility.
Or on site at your location.
How Much
Call for rates.
To Enroll or Inquire
To enroll by phone call 720-328-4626.
Outside Denver, call us toll free at 1-800-884-6150.
or inquire online.
* Except for MeetUps
You must pre-register to attend any of our seminars.
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Call us: 720-328-4626
Toll FREE: 1-800-622-5197